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print marketing materials to boost your brand

The Best Print Marketing Materials to Boost Your Brand

This just in! Hot off the printing press, the top performing print marketing materials are making their rounds. Print Marketing Materials are any printed items that help to communicate your products or services to your customers. These can include booklets, brochures/rack cards/flyers/postcards, calendars, business cards, and more!

Which print marketing materials perform the best?

Each year, we see new materials emerge and timeless print practices evolve. Given printing marketing materials is our speciality, it only makes sense that we see and share what’s trending and trailblazing in terms of successful print products. Read on to learn which print marketing materials consumers are craving and how investing in each can earn you some serious ROI.

Cards against humility.

best marketing print materials tucsonYou’ve likely heard of the adult party game in which players complete fill-in-the-blank statements using words or phrases typically deemed risqué. While we are all fans of fun around here, taking risks stops at poorly-printed cards (cough cough, lookin’ at you, Online-Walmart-of-the-Print-World-Rhymes-With-Schmistavint). Business cards, that is. Business cards are one of those timeless print marketing materials that seem to evolve over time but maintain their status as a brand staple.

When it comes to business cards, we mean business about both the print quality as well as the card content/design. Impress prospects with a sleek design that shows just enough of what your products and services are about, while also leaving them wanting - and reaching out for - more. This can be done by way of a blank area for note-jotting (old school but effective!) or a QR code that piques curiosity and prompts conversion further into your funnel. Trying to drive in-person traffic? Make the card a “bring this card in with you for a discount”. Wanting more digital traffic? Consider a link to your website or a form that enters them in a giveaway of sorts while collecting valuable info. Both portable and cost-effective, you can get - and give out - many business cards for your buck! Driving traffic not your thing but you want the card to be memorable? Consider adding helpful tips & tricks relevant to your industry, or a quote or message sure to make your prospect smile.

Signed, sealed, delivered. I’m yours!

best marketing print materialsWe’re not going to talk your ear off about direct mailings and how to follow up on direct mail advertising, because we already did that! Suffice to say, quality print marketing materials mailed out….quality leads ushered in. Whatever you’re mailing, we’re making! And if you aren’t sure what you want just yet, simply trust our experienced and creative graphic design team to get you something custom and conversion-worthy.

At Southwest Solutions, we know time is of the essence and we are capable of creating customized promo products for your unique marketing campaign so that it’s more relevant to the specific demographic you want to target. What’s even cooler? With 90.4% of those surveyed reported either currently owning or possessing a promotional product received within the last 24 months, it’s safe to say that going this route will get you more mileage for your marketing dollars.

Custom calendars are always in ‘season’.

You want to know how to make your clients and customers feel special? Invest in higher quality print marketing materials that they are sure to use for the long haul. Calendars are a highly-treasured print marketing material because not only are they of value to the customer on a daily basis for an entire year, but beyond that, your brand is getting that daily exposure and recall with every penciled-in priority.

print marketing materials

When your promotional products are useful, your brand is also seen as valuable. Repeat use means repeat purchases and referrals! In fact, every time someone looks at their calendar, your brand is making an impression on them. If it takes about 10 interactions with a brand to make an impression, imagine what 1,000 will accomplish! When you create well-crafted calendars, you’re helping customers save dates while also saving your products and services top-of-mind. Not to mention, the full color, edge to edge (AKA full bleed) imprint area on most premium calendars can’t be beaten!

Brochures can bring in ROI “two-fold”.

professional print marketing materialsWhen it comes to print marketing materials that can be tailored to nearly any campaign goal, brochures are a great go-to. You can choose which content to share on each respective page to lead consumers on a journey. Whether a bi-fold or tri-fold, each custom column can boast compelling design and interesting facts that prompt the reader to continue reading along. Prefer the simpler route of a rack card, flyer, or postcard? As with everything we do, as long as you have consistent, eye-catching design across all platforms in line with your brand standards, you can choose whatever size/shape/orientation of print and it will elevate your brand all the same.

Broken into bite-size bits of info, say, your mission, then testimonials, followed by your price or service lists, can take a reader from intrigued to impressed to invested. When asked to rate which advertising vehicles provide consumers with an incentive to take action, print materials like brochures were regarded as next most effective to promotional products by several generations.

Broken into bite-size bits of info, say, your mission, then testimonials, followed by your price or service lists, can take a reader from intrigued to impressed to invested. When asked to rate which advertising vehicles provide consumers with an incentive to take action, print materials like brochures were regarded as next most effective to promotional products by several generations.

Trust SWS for Quality Print Marketing Materials!

We recommend customizing everywhere you can. Make that letterhead legit. Use colors that pop and show pride in your brand. Doing so instinctively instills a sense of pride in your brand from recipients as well. Taking the extra step to choose quality paper weight, design and delivery methods makes all the difference in your printed marketing material efforts.

Trust us with the process of creating print materials worthy of your hard-earned brand. Need ideas or have some you want to try out? Southwest Solutions is here to help your vision come to life. Call or stop by today!

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Until next time,
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Vera Minot

Vera is a creative-minded, heart-first promotional products (and print/apparel/direct mail/signage/etc.) professional who approaches all aspects of life with intention and enthusiasm. Vera is passionate about vocabulary, self-care, and authenticity (even in business!), and in her free time you’ll probably find her rock climbing or mountain biking, growing things, cooking, reading, and generally finding ways to get up to no good with her wife, Christa.

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trendy branding materials to make your mark sws

Trendy 2021 Branding Materials to Make Your Mark

You’re here for the swag, aren’t you? Promotional products are making a comeback as businesses begin operating in person again and trade shows reopen their doors. And, we’re here for it. Literally. We are available for all your promotional product printing needs. But, perhaps you’re not sure how to make a grand entrance alongside these grand reopenings. Have no fear! We have all the top branding materials that are trending in this browseable blog, showcasing what’s hot and how to get it.

Think Function-Forward for Promo Products

You’re not limited to what’s listed here. Consider these examples as avenues for brainstorming beyond what you see and remember, you won’t find better help brainstorming and finding the perfect product for your business than calling us at Southwest Solutions.

Out with the old and in with the new. This is 2021’s focus as we put 2020 well behind us. The future of branding materials is all about function and forward-thinking, while maintaining a status of style.

These Trendy Tech-Products Build ROI & Your Brand

As more people head back to the office, you can bet the talk around the water cooler will be plenty. Maslow hit the nail on the head. Second to shelter and food (which we all got plenty of during quarantine), we then crave a sense of belonging. As staff returns to their story-telling, they also will bring back gadget-wielding and advice-giving. That said, you can capitalize on branding materials that will make the transition to the cubicle cool again.

  1. Crumb Catchers. - Personalize this handy tool that captures crumbs and attention!
  2. Lost-n-found Tracker. - Customize a gadget that is sure to “find” its way into conversations.
  3. Wireless Charging Stations. - Take charge of your brand’s marketing efforts when you conveniently cut the cables at the cubicle.
SWS Best Branding Materials Trends in 2021

PPE is here to Stay - and Slay.

branding materials examples from sws

While the novel coronavirus is becoming a thing of the past, safety and hygiene habits have only increased in importance. These PPE products are here to stay - and slay both germs and generic chotskies. Consider the below branding materials that are sure to garner favor and frequency of use (making your brand the only thing others are exposed to).

  1. Sanitizing Wireless Charger - Clean, cordless and recharged is just what your audience ordered.
  2. Mask Keeper Lanyard - Even after the mask mandates lift, the lanyard has a way of hanging around. Consider a branded lanyard for masks, keys, and IDs.
  3. Sanitizing Water Bottle - Hydration and hygiene go hand-in-hand. Now, just add your logo and take advantage of the onlookers that are thirsty for your products and services.

Travel-Friendly Branding Materials are Going Places

Ready to hit the road? The world is, and with your branded bag in tow, you’ll get upwards of 6,100 impressions just from a single outerwear promo product alone. Here are some fantastic ideas of outerwear that are getting your brand some serious miles.

  1. Hammocks - Who knew relaxing could bring in so much ROI?
  2. Dry Bags - Your marketing efforts won’t dry up anytime soon with these so-hot-right-now dry bags featuring your logo.
  3. Fanny Packs - The fanny pack has officially come up for the rear and is back in front of the competition. Have a logo branded, they will travel.
eco friendly sws 2021 promo material trending products

Combine Stylish, Useful, & Forward-Thinking for a Sought-After Promotional Item

Express Yourself. Hey, hey, hey, hey!

The art of expressing ourselves continues to grow. What once was just a face-to-face or snail mail has turned into gifs, podcasts, and 30-second dance moves that put your childhood ideas of choreography to shame (TikTok, anyone?) It’s all good though, because even if your moves are rusty, your branding materials can do all the talking. Here are some of the best promo products to expand your reach and allow your customers to express their support for your brand.

  1. Journals - get all the “write” attention when your logo accompanies your customers’ journal and journeys.
  2. Acrylic Picture Frames - picture this. Your brand making an impression with every onlooker that crosses its picture-perfect path.
  3. Selfie Ring Light - take your brand off the shelf and take advantage of the self-ie. Each time your customer snaps that selfie or records their livelihood, they aren’t the only one gaining impressions! You’re benefiting from the continued brand recognition each time they catch a glimpse of your logo.

Comfortable & Cozy Branding Materials

home goods branding material opportunities socks candles blankets

This past year brought a lot of change about. One thing for certain was the flexibility to work and play in environments that are both comfortable and cozy. Now, with people traveling and working remotely, be it their couch or their coffee shop, there is a greater desire for comfort. These branding materials are making some serious headway in the promo product world, and surprisingly, are bringing in more brand exposure than one would have originally thought.

  1. Blankets - Heat up your marketing efforts with a branded blanket sure to bring in warm leads.
  2. Socks - Put your brand’s best foot forward with socks featuring your logos. Garner brand impressions even when your customers put their feet up.
  3. Candles - Is that *sniff, sniff* ROI, I smell? Branding candles with your logo makes so much “scents” given 37% of women use branded candles in their bathrooms and 52% have branded candles in their kitchens.

We hope this trend list sparked some creative ideas. We’d love to talk more about how to elevate your business and your branding! Call us at SWS today!

85% of the recipients do business with the advertiser on the product. 83% of people like receiving them.

Because Promotional Products Work.

Got Questions?

  • Hidden
  • This field is for validation purposes and should be left unchanged.
Until next time,
vera-author-photo

Vera Minot

Vera is a creative-minded, heart-first promotional products (and print/apparel/direct mail/signage/etc.) professional who approaches all aspects of life with intention and enthusiasm. Vera is passionate about vocabulary, self-care, and authenticity (even in business!), and in her free time you’ll probably find her rock climbing or mountain biking, growing things, cooking, reading, and generally finding ways to get up to no good with her wife, Christa.

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creating unique promotional marketing products in tucson

Creating Unique Promotional Marketing Products in Tucson

One of our FAVORITE parts of our job is seeing that every business and industry is different. It’s our job to learn those details and honor them in marketing! Creating a unique promotional marketing product specific to your business takes you steps closer to building your brand, creating new customers and treating existing clients & employees like royalty! After all, it is not just about building rapport with new people but also retaining them and staff! Here, we share some of the key factors to keep your brand top-of-mind as well as ideas for the best marketing products Tucson has to offer. By being smart and deliberate about promotional marketing products, you can maximize ROI and create a lasting impression! Read on to discover just how easy it is with Southwest Solutions.

What are the key factors to consider when creating marketing products?

1. High-Staying Power!

creating unique promotional products tucson“Stayin’ alive” isn’t just a recognizable song, and arguably one of the most well-known dance tracks ever created, but it’s also a motto for your marketing goals. When it comes to marketing, we trust you want your business to not only survive but thrive. Our goal is to do more than set your brand apart, but also set you up for longevity! One of the secrets to “staying power” in a competitive business world is creating well-loved and noticeable marketing products that people want to keep. We can help stay alive and stay top-of-mind with our wide assortment of designs that help to create a consistent look for your products. Here are some examples:

custom branded t shirt marketing products in tucsonPromotional outerwear: Apparel, hats and screen-printed tees go a long way with marketing. Literally. The miles your customers log from everyday errand-running to evening outings can showcase your brand in front of eyes who didn’t otherwise know you existed. Their commitment to wear your marketed products serves as credibility as well. Certainly, if we are what we eat, then we also endorse what we wear. Definitely consider what your ideal or niche customer base would use most often. They are likely surrounded by like-minded friends so investing in what they like will most certainly come up in convos with others they are around. This turns into referrals and that is how a company gains and maintains high staying power. A gift that keeps on giving! View our promo outwear marketing products here!

2. Usefulness!

Creating-Unique-Promotional-Marketing-Products-in-Tucson-(3)When choosing marketing materials, you want to heighten the likelihood of use, which in turn, enhances exposure. This way, people using or wearing your marketing merch become walking and talking billboards for your brand (a term we lovingly refer to as Brand Advocates). Coupled with the questions and the word-of-mouth marketing they’ll offer, you can’t beat products that will prove useful. Think about the last tradeshow or conference you attended. That baggy filled with swag? What did you actually keep? I think the last thing I kept was a chip clip (I always seem to be running out of them when I need them most). Check out these suggested options for products that are useful and used often at that!

home office promotional products for tucsonWorkplace and home office products: Don’t just limit your brand’s marketing efforts to people’s “off-hours”. Get the gears turning all day as they utilize your marketing products at their desk and remotely on-the-go. From executive gifts like desk organizers and wireless charging mouse pads to classic go-tos like scratch pads and pens. The consistent exposure of your logo or motto is making its way through the noise of everyday life and serving as a reminder of your products and services with every eyed encounter, however brief. In fact, the frequent visibility of your logo can be analyzed and understood by the human brain in less than half a second, according to researchers. Consider tech products as well like USB drives, engraved flashlights and bluetooth speakers. Browse our appliances & electronics here!

3. Number of Impressions!

creating-great-promotional-products-tucsonFirst impressions are lasting, yes. But when it comes to marketing, you have to cut through an awful lot of other noise to even make an impression. According to ADvocate, 58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window. That said, one of the ways you can enhance the likelihood of making your brand visible is to add volume to how many people see it! That is, the number of impressions made. But, wait! Before you go thinking this means buying more stuff, think of it instead as buying the right stuff. Here’s what we recommend to get way more (if not all) eyes on you:

environmentally friendly promotional productsEnvironmentally-friendly products: Like logoed tote bags, reusable water bottles, or recycled logo products. Have bags/bottles, they will travel. Literally. Folks take bags and bottles on the go, especially in Tucson where it’s a legitimate health risk to not have a refillable water bottle with you at all times! So, you can bet you are increasing your visibility when you opt for these marketing product options. Reusable bags aren’t just for our luscious farmers markets anymore- not only are they more and more popular for all grocery store shoppers, but they’re mandated in some states (lookin’ at you, California!) for environmental reasons. Also, consider adding printed die-cut stickers to your marketing materials since they tend to be plastered all over water bottles and hydro flasks! Trust us, people will eat - errr drink - it up! Check out all our eco-friendly marketing products!

How can I optimize the ROI on my marketing products?

Naturally, you want to make a solid first and lasting impression. You also want to return that investment in hopes to build rapport - AKA trust in your brand - and ultimately revenue with the consistent viewing of your brand and use of your branded products. An oft-overlooked part of the promotional giveaway process is thinking about how/when you're getting your goodies into your audience's hands. Are you mailing them? Are you giving them out at events? Are they leave-behinds for office visits? Talking through these "how" questions with us at SWS can help tailor the product choice decisions to more naturally fit your processes, therefore ensuring - for example - you don't wind up with a box full of pens you don't know when you're going to give out.

What’s worth mentioning also is the options for gifts and giveaways (there is a difference!) Our best promotional marketing products also have an ideal time/place as a gift or giveaway. Be sure to read all about our recommended strategy for gifts v. giveaways.

Southwest Solutions is always ready to help you bring your marketing product ideas to life! With 1000s of selections, Southwest Solutions offers branded merchandise to fulfill all of your needs. Put our knowledge about promotional products to work for you. With high quality promotional products, fast delivery times, and prices to fit all budgets, we will provide customized, relevant recommendations for you. Simply take a look around, get inspired and then get in touch!

85% of the recipients do business with the advertiser on the product. 83% of people like receiving them.

Because Promotional Products Work.

Got Questions?

  • Hidden
  • This field is for validation purposes and should be left unchanged.
Until next time,
vera-author-photo

Vera Minot

Vera is a creative-minded, heart-first promotional products (and print/apparel/direct mail/signage/etc.) professional who approaches all aspects of life with intention and enthusiasm. Vera is passionate about vocabulary, self-care, and authenticity (even in business!), and in her free time you’ll probably find her rock climbing or mountain biking, growing things, cooking, reading, and generally finding ways to get up to no good with her wife, Christa.