Conventions, Networking, and Trade Show Giveaway Ideas
Do you want to make a lasting impression on your business at the next trade show, convention, or networking event that you attend? The secret is to invest in intentional, custom promotional products with a helpful trade show giveaway ideas list. Branded promotional products are really beneficial to have at business events and also serve as a great marketing tool for your company. Common items like lanyards, hand sanitizer, and masks are sure to find their way into somebody’s pocket or everyday life. However, the real win happens when we have a conversation about the nitty-gritty of your business and your specific audience and choose particular tabling giveaways based on those details. You can even take it one step further and invest in eco-friendly products such as hats or tote bags. We want you to excel past your competition with promotional products that are branded, custom, and eco-friendly.
As the push for sustainability continues to increase, so does the popularity of eco-friendly products. People want to invest in and use products that they know aren’t hurting the environment. An eco-friendly hat is one that is made with recycled, sustainable materials like organic cotton, bamboo, or linen. Custom eco-friendly hats show your company’s efforts towards sustainability and also give you the chance to stylishly market your business. These will surely not be a wasted investment, as hats on average generate over 3,300 impressions (AKA eyeballs on your brand). There are also a variety of colors and styles to choose from so you can find an eco-friendly hat that best fits your brand and aesthetic.
Eco-Friendly Tote Bags
Another eco-friendly product that your business can customize and give out is a tote bag. Everyone can use a good eco-friendly tote bag to carry their things in, which is a fantastic trade show giveaway idea considering the vast amount of promotional items being handed out at these events. Throughout the day, people can use YOUR branded bag to carry all of the other business goodies that they receive. Even after the event is over, your big will be schlepping groceries, snacks, workout clothes - you name it. We all know how bags work, and we can all get on board with FEWER plastic bags that make their way to the ocean. Having people carry around a quality bag with your business on it will get others talking and spread brand awareness to new audiences that you may not have reached yet.
Customized lanyards are an easy product to transport to an event and are another great way to boost your company’s brand. Just like tote bags, people will have an immediate use for them and they attract attention. They can use the lanyard to display their nametag at the event and then afterward, can attach it to their car keys or use it for many other purposes. Not only will the lanyards be used, but everyone passing by or chatting with them will be able to see the business that is branded on it. Similar to a hat or tote bag, you can customize the colors or style to make them unique to your brand. Full-color dye sublimation imprinting means we can really leverage the design of the lanyard to make it eye-catching, but you can also get custom print lanyards covered in rhinestones, or with zoop-zoops (badge reels) attached to them. Neck lanyards not your jam? Wrist lanyards are a great in-between that are part lanyard and part keychain, 100% awesome.
Ever since the Coronavirus pandemic, hand sanitizer has become a basic staple in most public places, especially at social events like trade shows and conventions. Your brand can be present on a custom hand sanitizer container and will be used throughout the entire event as business executives and attendees mingle with one another. Since sanitizer is a prolific and common giveaway these days, it’s important to think strategically about the design you’re using on the imprint and/or the actual vessel for the sanitizer. Sanitizing spray pens, credit-card-sized sanitizer sprays, and funky-shaped bottles are a surefire way to stand out from the masses. The hand sanitizer will also be greatly used as people travel after the event for many months or even years to come. Knowing this, every time someone from a past event uses your hand sanitizer your brand will stay top of mind.
Similar to hand sanitizer, masks have also become commonplace in social settings. Even if masks are no longer required where you are, many people may still want to wear them just to be safe, especially at a business event where they will meet many new people in a confined space. For these reasons, getting customized masks that are branded with your business is a great idea. Not only will people thank you if they’ve forgotten or misplaced their masks, but the masks may also be worn at other places after the event, giving your business extra attention and exposure. Since masks are arguably one of the first things that people look at when they’re talking to someone, it’s a guarantee that your business will be displayed for all to see.
Investing in custom branded promotional products like eco-friendly hats, eco-friendly tote bags, custom lanyards, hand sanitizer, and or masks can make a big difference for your business. Not only will you get a lot of use out of these products, but they will also market your business in a subtle, yet very effective way. We hope this list of conventions, networking, and trade show giveaway ideas was helpful and sparked creativity in you and your brand. In the end, custom promotional products are the best way to spread brand awareness and get people talking about your company.
At Southwest Solutions, we create promotional products that impact the workplace and market your company. We want to help you figure out what items will work best for you and the vision you’ve created for your business. Give us a call at (520) 207-1900 and start the process today so you are ready for your next big event. Your employees will enjoy it, your customers will use it, and your business will thank you for it.
So, what are you waiting for? Get in contact with us and we'll get brainstorming on how to best please your clients!
Until next time,
Vera is a creative-minded, heart-first promotional products (and print/apparel/direct mail/signage/etc.) professional who approaches all aspects of life with intention and enthusiasm. Vera is passionate about vocabulary, self-care, and authenticity (even in business!), and in her free time you’ll probably find her rock climbing or mountain biking, growing things, cooking, reading, and generally finding ways to get up to no good with her wife, Christa.