One of our FAVORITE parts of our job is seeing that every business and industry is different. It’s our job to learn those details and honor them in marketing! Creating a unique promotional marketing product specific to your business takes you steps closer to building your brand, creating new customers and treating existing clients & employees like royalty! After all, it is not just about building rapport with new people but also retaining them and staff! Here, we share some of the key factors to keep your brand top-of-mind as well as ideas for the best marketing products Tucson has to offer. By being smart and deliberate about promotional marketing products, you can maximize ROI and create a lasting impression! Read on to discover just how easy it is with Southwest Solutions.
What are the key factors to consider when creating marketing products?
1. High-Staying Power!
“Stayin’ alive” isn’t just a recognizable song, and arguably one of the most well-known dance tracks ever created, but it’s also a motto for your marketing goals. When it comes to marketing, we trust you want your business to not only survive but thrive. Our goal is to do more than set your brand apart, but also set you up for longevity! One of the secrets to “staying power” in a competitive business world is creating well-loved and noticeable marketing products that people want to keep. We can help stay alive and stay top-of-mind with our wide assortment of designs that help to create a consistent look for your products. Here are some examples:
Promotional outerwear: Apparel, hats and screen-printed tees go a long way with marketing. Literally. The miles your customers log from everyday errand-running to evening outings can showcase your brand in front of eyes who didn’t otherwise know you existed. Their commitment to wear your marketed products serves as credibility as well. Certainly, if we are what we eat, then we also endorse what we wear. Definitely consider what your ideal or niche customer base would use most often. They are likely surrounded by like-minded friends so investing in what they like will most certainly come up in convos with others they are around. This turns into referrals and that is how a company gains and maintains high staying power. A gift that keeps on giving! View our promo outwear marketing products here!
When choosing marketing materials, you want to heighten the likelihood of use, which in turn, enhances exposure. This way, people using or wearing your marketing merch become walking and talking billboards for your brand (a term we lovingly refer to as Brand Advocates). Coupled with the questions and the word-of-mouth marketing they’ll offer, you can’t beat products that will prove useful. Think about the last tradeshow or conference you attended. That baggy filled with swag? What did you actually keep? I think the last thing I kept was a chip clip (I always seem to be running out of them when I need them most). Check out these suggested options for products that are useful and used often at that!
Workplace and home office products: Don’t just limit your brand’s marketing efforts to people’s “off-hours”. Get the gears turning all day as they utilize your marketing products at their desk and remotely on-the-go. From executive gifts like desk organizers and wireless charging mouse pads to classic go-tos like scratch pads and pens. The consistent exposure of your logo or motto is making its way through the noise of everyday life and serving as a reminder of your products and services with every eyed encounter, however brief. In fact, the frequent visibility of your logo can be analyzed and understood by the human brain in less than half a second, according to researchers. Consider tech products as well like USB drives, engraved flashlights and bluetooth speakers. Browse our appliances & electronics here!
3. Number of Impressions!
First impressions are lasting, yes. But when it comes to marketing, you have to cut through an awful lot of other noise to even make an impression. According to ADvocate, 58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window. That said, one of the ways you can enhance the likelihood of making your brand visible is to add volume to how many people see it! That is, the number of impressions made. But, wait! Before you go thinking this means buying more stuff, think of it instead as buying the right stuff. Here’s what we recommend to get way more (if not all) eyes on you:
Environmentally-friendly products: Like logoed tote bags, reusable water bottles, or recycled logo products. Have bags/bottles, they will travel. Literally. Folks take bags and bottles on the go, especially in Tucson where it’s a legitimate health risk to not have a refillable water bottle with you at all times! So, you can bet you are increasing your visibility when you opt for these marketing product options. Reusable bags aren’t just for our luscious farmers markets anymore- not only are they more and more popular for all grocery store shoppers, but they’re mandated in some states (lookin’ at you, California!) for environmental reasons. Also, consider adding printed die-cut stickers to your marketing materials since they tend to be plastered all over water bottles and hydro flasks! Trust us, people will eat – errr drink – it up! Check out all our eco-friendly marketing products!
How can I optimize the ROI on my marketing products?
Naturally, you want to make a solid first and lasting impression. You also want to return that investment in hopes to build rapport – AKA trust in your brand – and ultimately revenue with the consistent viewing of your brand and use of your branded products. An oft-overlooked part of the promotional giveaway process is thinking about how/when you’re getting your goodies into your audience’s hands. Are you mailing them? Are you giving them out at events? Are they leave-behinds for office visits? Talking through these “how” questions with us at SWS can help tailor the product choice decisions to more naturally fit your processes, therefore ensuring – for example – you don’t wind up with a box full of pens you don’t know when you’re going to give out.
What’s worth mentioning also is the options for gifts and giveaways (there is a difference!) Our best promotional marketing products also have an ideal time/place as a gift or giveaway. Be sure to read all about our recommended strategy for gifts v. giveaways.
Southwest Solutions is always ready to help you bring your marketing product ideas to life! With 1000s of selections, Southwest Solutions offers branded merchandise to fulfill all of your needs. Put our knowledge about promotional products to work for you. With high quality promotional products, fast delivery times, and prices to fit all budgets, we will provide customized, relevant recommendations for you. Simply take a look around, get inspired and then get in touch!
Creating a climbing community takes investment and one of the most successful investments we have made in that avenue has been the Circuit Session event.
A huge part of that success is due to the custom award pin badges we gave away as rewards for completion of a circuit. These pins represented a few dollars invested but the community response to them was worth far more to our business.-Cory Hanson, General Manager