This just in! Hot off the printing press, the top performing print marketing materials are making their rounds. Print Marketing Materials are any printed items that help to communicate your products or services to your customers. These can include booklets, brochures/rack cards/flyers/postcards, calendars, business cards, and more!
Which print marketing materials perform the best?
Each year, we see new materials emerge and timeless print practices evolve. Given printing marketing materials is our speciality, it only makes sense that we see and share what’s trending and trailblazing in terms of successful print products. Read on to learn which print marketing materials consumers are craving and how investing in each can earn you some serious ROI.
Cards against humility.
You’ve likely heard of the adult party game in which players complete fill-in-the-blank statements using words or phrases typically deemed risqué. While we are all fans of fun around here, taking risks stops at poorly-printed cards (cough cough, lookin’ at you, Online-Walmart-of-the-Print-World-Rhymes-With-Schmistavint). Business cards, that is. Business cards are one of those timeless print marketing materials that seem to evolve over time but maintain their status as a brand staple.
When it comes to business cards, we mean business about both the print quality as well as the card content/design. Impress prospects with a sleek design that shows just enough of what your products and services are about, while also leaving them wanting – and reaching out for – more. This can be done by way of a blank area for note-jotting (old school but effective!) or a QR code that piques curiosity and prompts conversion further into your funnel. Trying to drive in-person traffic? Make the card a “bring this card in with you for a discount”. Wanting more digital traffic? Consider a link to your website or a form that enters them in a giveaway of sorts while collecting valuable info. Both portable and cost-effective, you can get – and give out – many business cards for your buck! Driving traffic not your thing but you want the card to be memorable? Consider adding helpful tips & tricks relevant to your industry, or a quote or message sure to make your prospect smile.
Signed, sealed, delivered. I’m yours!
We’re not going to talk your ear off about direct mailings and how to follow up on direct mail advertising, because we already did that! Suffice to say, quality print marketing materials mailed out….quality leads ushered in. Whatever you’re mailing, we’re making! And if you aren’t sure what you want just yet, simply trust our experienced and creative graphic design team to get you something custom and conversion-worthy.
At Southwest Solutions, we know time is of the essence and we are capable of creating customized promo products for your unique marketing campaign so that it’s more relevant to the specific demographic you want to target. What’s even cooler? With 90.4% of those surveyed reported either currently owning or possessing a promotional product received within the last 24 months, it’s safe to say that going this route will get you more mileage for your marketing dollars.
Custom calendars are always in ‘season’.
You want to know how to make your clients and customers feel special? Invest in higher quality print marketing materials that they are sure to use for the long haul. Calendars are a highly-treasured print marketing material because not only are they of value to the customer on a daily basis for an entire year, but beyond that, your brand is getting that daily exposure and recall with every penciled-in priority.
When your promotional products are useful, your brand is also seen as valuable. Repeat use means repeat purchases and referrals! In fact, every time someone looks at their calendar, your brand is making an impression on them. If it takes about 10 interactions with a brand to make an impression, imagine what 1,000 will accomplish! When you create well-crafted calendars, you’re helping customers save dates while also saving your products and services top-of-mind. Not to mention, the full color, edge to edge (AKA full bleed) imprint area on most premium calendars can’t be beaten!
Brochures can bring in ROI “two-fold”.
When it comes to print marketing materials that can be tailored to nearly any campaign goal, brochures are a great go-to. You can choose which content to share on each respective page to lead consumers on a journey. Whether a bi-fold or tri-fold, each custom column can boast compelling design and interesting facts that prompt the reader to continue reading along. Prefer the simpler route of a rack card, flyer, or postcard? As with everything we do, as long as you have consistent, eye-catching design across all platforms in line with your brand standards, you can choose whatever size/shape/orientation of print and it will elevate your brand all the same.
Broken into bite-size bits of info, say, your mission, then testimonials, followed by your price or service lists, can take a reader from intrigued to impressed to invested. When asked to rate which advertising vehicles provide consumers with an incentive to take action, print materials like brochures were regarded as next most effective to promotional products by several generations.
Broken into bite-size bits of info, say, your mission, then testimonials, followed by your price or service lists, can take a reader from intrigued to impressed to invested. When asked to rate which advertising vehicles provide consumers with an incentive to take action, print materials like brochures were regarded as next most effective to promotional products by several generations.
Trust SWS for Quality Print Marketing Materials!
We recommend customizing everywhere you can. Make that letterhead legit. Use colors that pop and show pride in your brand. Doing so instinctively instills a sense of pride in your brand from recipients as well. Taking the extra step to choose quality paper weight, design and delivery methods makes all the difference in your printed marketing material efforts.
Trust us with the process of creating print materials worthy of your hard-earned brand. Need ideas or have some you want to try out? Southwest Solutions is here to help your vision come to life. Call or stop by today!
