Custom Drinkware for Promoting Your Business
'Clink, Clink.' Please raise your glasses as we toast to the ever-popular promotional favorite swag item, drinkware! There are literally hundreds, if not thousands of options when it comes to branding promotional items. Custom drinkware, however, is a favorite of marketers everywhere.
Custom printed mugs and glasses make great giveaways because they are useful, versatile and can be utilized by everyone! Here, we will share why you should consider custom drinkware for promoting your business and best practices when it comes to branding promotional drinkware.
First, let's talk about WHO benefits from custom drinkware.
Promotional drinkware is great for young and wise alike. Custom printed coffee mugs make fantastic college promotional items, while custom wine glasses are wonderful favors for nonprofit fundraisers and corporate evening events! Personalized travel mugs are perfect for the professional of any age to use at the office or to take on the go.
Custom water bottles are a great way to remind kids and adults alike to stay hydrated while promoting your organization. Branded cups and tumblers are also a fantastic way to promote an upcoming event or sale - no matter your target audience.
From employee appreciation to entertaining, custom drinkware can meet your promotional needs and fits any demographic really. It's really HOW you market or brand your custom drinkware that your customers will drink right up!
How can I design drinkware for promoting my business?
While we are just as crazy about your custom logo as you are, it doesn't always need to be what's printed on your promo products. You are not limited to how you design your drinkware.
You can think up any sort of motivational phrase, comical quotes, personalized portraits, and more. If you can imagine it, we can print it! Here are some popular ideas for various industries and their niche audiences:
- Custom ceramic coffee mugs for college students.
Custom ceramic mugs with funny phrases about college studies like "Books First, Then Booze" or "Chemistry is a lot like cooking, just don't lick the spoon."
Universities and trade schools looking to gain more exposure for their college can give away custom printed coffee mugs with a similar message or logo on them.
- Custom travel mugs for the workplace sporting funny phrases.
Phrasing like “I’m not bossy, I have leadership skills!” or “Work happens, coffee helps” are popular and fun for office giveaways! Custom printed travel mugs are great for anyone with a mobile job that spends a lot of time on the go. It's an easy way to keep your brand top of mind!
Tons of companies like truck driving schools and companies looking to hire over-the-road truckers consider this option. Funny sayings for trucker mugs include "Horn broken, watch for finger" or "If you can read this, I'm going too slow!"
- Custom water bottles for athletes and more.
Custom personalized water bottles make great promotional items for swim clubs and sports leagues that want to promote healthier lifestyles and their brand.
Custom printed reusable water bottle labels encourage their target market to drink more H2O. Consider some motivating phrases about hydrating like "Chug Chug Chug" or "Sometimes I drink more water to surprise my liver."
Creating a climbing community takes investment and one of the most successful investments we have made in that avenue has been the Circuit Session event.
A huge part of that success is due to the custom award pin badges we gave away as rewards for completion of a circuit. These pins represented a few dollars invested but the community response to them was worth far more to our business.
-Cory Hanson, General Manager
That said, a motivational motto or funny phrase can go a long way to encourage and entertain a customer. This earns you favor in their eyes every time they see and use your promo gift! Statistically, logoed mugs are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug versus 32% of radio and 28% of TV.
In addition to being reusable, they are very eco-friendly which is great for most businesses. Custom drinkware with your logo and message on them will serve as a constant reminder of your organization. It is more of a covert way of advertising your brand.
How do I package promotional drinkware?
As with most promotional items, you can either give them away packaged or unpackaged. Custom drinkware is no exception.
Custom drinkware is a container, after all, so why not use its value right out the gate and fill it with other items relevant to your promotional goals? And who doesn't love edible gift sets?
For example, if you are a local chocolatier (what a gig!), you can add a cocoa packet and a mixing spoon inside. You can also add coupons, business cards, and more to sweeten the deal! Remember not to be too "salesy" - this is about staying top of mind by engaging the senses and emotions, not about hard selling.
Focus on adding value to the customer's item. Your customers will be saying "bottoms up" and your bottom line may soon also be on the rise!
Is printing custom drinkware as a promotional item expensive?
It depends! There’s drinkware for a beer budget, and there’s drinkware for a champagne budget. Ordering drinkware for promoting your business can be an investment, yes. However, we like to see the glass half full, if you will. The promotional value of custom drinkware is priceless. Customized drinkware can be used long after your promoting efforts are over - making it an exceptional return on investment for your brand!
One tip we like to share is to source locally or as close-to-home as possible, since freight blows on drinkware. This can help offset the costs significantly.
Custom drinkware is a company's way of advertising themselves in homes or businesses, so the type of message that you send out should reflect upon them.
Remember, the best way to create stunning custom drinkware for promoting your business is by consulting with the pro’s who have been serving Tucson beautiful custom drinkware for over 40 years! Get in contact with Southwest Solutions today!