Why Promotional Design is Important: The Basics
If you are a business owner and you don't have promotional design materials, or your promotional materials just aren't working for you- then this blog post is for you!
We'll discuss the basics of why promotional design is important to increase conversions for your business. We'll also talk about how it can help your business grow by improving customer engagement, increasing brand awareness, and attracting new customers.
Along with these benefits, we'll also go over best practices when creating promotional material such as making sure that the design resonates with your audience so they respond better to it.
What is promotional design?
Promotional design is the process of designing materials to promote a business. These may be logos, flyers, brochures, or anything else that you would use to advertise your company.
This blog post will go over the basics of promotional design and why it's important for businesses to invest in this type of marketing!
How do promotional products help businesses?
Promotional products are a great way to increase brand awareness. When you hand out promotional items, such as key chains or pens with your logo on them, people will see it everywhere they go and associate that item with your company.
Even if someone doesn't remember the name of your business, if they still have one of these items in their home, they will remember your business name and logo.
Promotional products are also a great way to attract new customers! For example, if you have everyone in the neighborhood walking around with your tote bags or hats, their friends would want one too because of how cool they think it is that someone gave them something for free.
Promotional products keep your brand top-of-mind, and a top-of-mind company is one that people are going to remember and refer to when others ask about the unique products and services your company offers. This helps your bottom line!
Promotional products can also be used as incentives for customers who have already purchased from you, which keeps them around for longevity and continued purchasing.
Creating a climbing community takes investment and one of the most successful investments we have made in that avenue has been the Circuit Session event.
A huge part of that success is due to the custom award pin badges we gave away as rewards for completion of a circuit. These pins represented a few dollars invested but the community response to them was worth far more to our business.
-Cory Hanson, General Manager
How can promotional products help improve customer engagement?
Promotional products are a great way to engage with customers. Whether it's at tradeshows, conferences, seminars or just in your office- promotional materials will help bring people together!
It is important that the design resonates with your audience. For example if you're trying to reach young professionals then having classic business designs wouldn't be best suited as a promotional product because it wouldn't resonate with them.
It is important to always be on the forefront of what's new and trending when designing your promotional material- whether that means using materials like metal or plastic, implementing fun shapes into the design, incorporating custom colors and branding elements (like your logo), etc.
Having these elements incorporated into your promotional products will help make them stand out from the others and resonate better with customers. Read our most recent blog about the top trending brand materials for promo products!
How does promotional design increase brand awareness?
In the same way that it is important for promotional products to resonate with your audience, it's also important that they increase brand awareness. The design of a promotional product should capture the personality and tone of your business.
When customers see this, they will feel more connected to your brand because it resonates with their values, taste level, and interests.
Promotional products also give people something that is specific to you- so even if they don't remember what company created it or what services you provide, they will remember the name of your business and hopefully associate it with a positive memory.
What are best practices for creating promotional materials?
Now that you know why promotional design is important- here's some tips on how to do it well!
- Make sure you design for today's environment. This means that designs must be eye-catching and made to look great!
- Be consistent with your branding (colors, font styles & logo placement) so everyone knows it is from the same company/person.
- Make it easy for customers to contact you. For example, if it's a cool gadget- make sure there's a phone number or website on it, etc.
This way, when people are flaunting it around or asked about it, your CTA is right there for them to act on!
How do I go about printing promotional products?
At SWS we have over 40 years of experience in designing promotional products for many different types of businesses, and are here to help create custom products that will make you stand out from the competition!
If you have any questions or are interested in learning more, give us a call! We'll be happy to answer your questions and walk you through the process of printing promotional materials for your business!
Promotional design is an important part of any business. It's a great way to build brand recognition and make your company more memorable, among many other perks. But what exactly does it entail?
Until next time,
Vera is a creative-minded, heart-first promotional products (and print/apparel/direct mail/signage/etc.) professional who approaches all aspects of life with intention and enthusiasm. Vera is passionate about vocabulary, self-care, and authenticity (even in business!), and in her free time you’ll probably find her rock climbing or mountain biking, growing things, cooking, reading, and generally finding ways to get up to no good with her wife, Christa.